Marketing · Marketing cloud · Pardot · Salesforce

Pardot Campaigns vs Salesforce Campaigns

Campaigns are set in order to promote a product or service via multiple channels, there is an end goal to be met, and whether that goal has been achieved is measured through pre-defined metrics. PARDOT CAMPAIGNS Campaigns in Pardot track your prospect’s first touch point–for example viewing a landing page or a webpage with Pardot… Continue reading Pardot Campaigns vs Salesforce Campaigns