Marketing · Marketing cloud · Pardot · Salesforce

Pardot: Jogging your memory on the basics.

Pardot is Salesforce’s B2B marketing automation solution. Pardot can automate marketing activities and help the marketing department to hand over nurtured or hot prospects to the Sales department so that they can follow up with them and eventually close their deals. Hence helping the Sales and marketing team to align their goals and work better… Continue reading Pardot: Jogging your memory on the basics.

Marketing cloud · Pardot · Salesforce

Salesforce Marketing Cloud vs Pardot

Salesforce has just so much to offer, it’s not just Sales Cloud and Service Cloud which are two of its primary CRM services. The other major services are Commerce Cloud, Data Cloud (including Jigsaw), Marketing Cloud, Community Cloud (including Chatter), Analytics Cloud, App Cloud, and IoT. Salesforce Marketing Cloud is a provider of digital marketing… Continue reading Salesforce Marketing Cloud vs Pardot

Lightning · Salesforce · Salesforce Einstein

Einstein Sentiment Analysis

Einstein Sentiment is something to predict the reviews or messages whether it is positive, negative or neutral. Using these companies can categorize the customer attitudes and take action appropriately to build their insights. As earlier discussed in marketing cloud (https://teamforcesite.wordpress.com/2018/02/07/marketing-cloud-social-studio-series-macros/) sentiment analysis can be achieved even using Einstein. Here user enters some message, Einstein finds the sentiment that… Continue reading Einstein Sentiment Analysis

Marketing cloud · Salesforce · Social Studio

Marketing Cloud Social Studio Series– Macros

In the previous post we have seen different components of Social Studio. This post concentrates on Macros, their creation and their usage. Macros in Social Studio: When certain instructions are to be repeatedly used on different tasks, a set containing these common instructions is called a Macro. A macro in social studio can be chosen when… Continue reading Marketing Cloud Social Studio Series– Macros

Marketing cloud · Salesforce · Social Studio

Marketing Cloud Social Studio Series – Publish

In the previous blog we have seen the capabilities of Social Studio. This resource will focus mainly on which are the Social Studio components and briefly describing about Publish in Social Studio. Social Studio component Social Studio is made up of the three components: Publish, Engage and Analyze. Publish – Allows users to link social… Continue reading Marketing Cloud Social Studio Series – Publish

Marketing cloud · Salesforce · Social Studio

Marketing Cloud Social Studio Series- Capabilities

Welcome back to Marketing Cloud..!! In my last blog we have seen the capabilities and functionalities of Marketing Cloud as a whole. Now this is going to be a series of blogs on Social Studio, it’s capabilities, various components. What is Social Studio? Social Studio is nothing else but a product under the Salesforce Marketing… Continue reading Marketing Cloud Social Studio Series- Capabilities