INTRODUCTION A layout template controls the style of various web elements managed within Pardot. They are used for landing pages, forms, and site search results. Layout templates are used to format custom forms and landing pages. In a way, they are reusable blocks of code that give your marketing assets a defined structure and style.… Continue reading Pardot : Understanding Layout Templates
Campaigns are set in order to promote a product or service via multiple channels, there is an end goal to be met, and whether that goal has been achieved is measured through pre-defined metrics. PARDOT CAMPAIGNS Campaigns in Pardot track your prospect’s first touch point–for example viewing a landing page or a webpage with Pardot… Continue reading Pardot Campaigns vs Salesforce Campaigns
Pardot is Salesforce’s B2B marketing automation solution. Pardot can automate marketing activities and help the marketing department to hand over nurtured or hot prospects to the Sales department so that they can follow up with them and eventually close their deals. Hence helping the Sales and marketing team to align their goals and work better… Continue reading Pardot: Jogging your memory on the basics.
Salesforce has just so much to offer, it’s not just Sales Cloud and Service Cloud which are two of its primary CRM services. The other major services are Commerce Cloud, Data Cloud (including Jigsaw), Marketing Cloud, Community Cloud (including Chatter), Analytics Cloud, App Cloud, and IoT. Salesforce Marketing Cloud is a provider of digital marketing… Continue reading Salesforce Marketing Cloud vs Pardot