Marketing · Marketing cloud · Pardot · Salesforce

Pardot Campaigns vs Salesforce Campaigns

Campaigns are set in order to promote a product or service via multiple channels, there is an end goal to be met, and whether that goal has been achieved is measured through pre-defined metrics. PARDOT CAMPAIGNS Campaigns in Pardot track your prospect’s first touch point–for example viewing a landing page or a webpage with Pardot… Continue reading Pardot Campaigns vs Salesforce Campaigns

Marketing · Marketing cloud · Pardot · Salesforce

Pardot: Jogging your memory on the basics.

Pardot is Salesforce’s B2B marketing automation solution. Pardot can automate marketing activities and help the marketing department to hand over nurtured or hot prospects to the Sales department so that they can follow up with them and eventually close their deals. Hence helping the Sales and marketing team to align their goals and work better… Continue reading Pardot: Jogging your memory on the basics.

Marketing · Salesforce

Marketing Cloud Getting Started program

Let’s walk in to the world of Marketing Cloud Experience…!! As the world’s most powerful 1-to-1 digital marketing platform, the Salesforce Marketing Cloud helps you in creating personalized, cross-channel customer journeys that deliver exceptional brand experiences. This blog will guide you through the key steps for anyone to begin with exciting features of Marketing cloud. Here… Continue reading Marketing Cloud Getting Started program