INTRODUCTION A layout template controls the style of various web elements managed within Pardot. They are used for landing pages, forms, and site search results. Layout templates are used to format custom forms and landing pages. In a way, they are reusable blocks of code that give your marketing assets a defined structure and style.… Continue reading Pardot : Understanding Layout Templates
Campaigns are set in order to promote a product or service via multiple channels, there is an end goal to be met, and whether that goal has been achieved is measured through pre-defined metrics. PARDOT CAMPAIGNS Campaigns in Pardot track your prospect’s first touch point–for example viewing a landing page or a webpage with Pardot… Continue reading Pardot Campaigns vs Salesforce Campaigns
Pardot is Salesforce’s B2B marketing automation solution. Pardot can automate marketing activities and help the marketing department to hand over nurtured or hot prospects to the Sales department so that they can follow up with them and eventually close their deals. Hence helping the Sales and marketing team to align their goals and work better… Continue reading Pardot: Jogging your memory on the basics.
Salesforce has just so much to offer, it’s not just Sales Cloud and Service Cloud which are two of its primary CRM services. The other major services are Commerce Cloud, Data Cloud (including Jigsaw), Marketing Cloud, Community Cloud (including Chatter), Analytics Cloud, App Cloud, and IoT. Salesforce Marketing Cloud is a provider of digital marketing… Continue reading Salesforce Marketing Cloud vs Pardot
In the previous post we have seen different components of Social Studio. This post concentrates on Macros, their creation and their usage. Macros in Social Studio: When certain instructions are to be repeatedly used on different tasks, a set containing these common instructions is called a Macro. A macro in social studio can be chosen when… Continue reading Marketing Cloud Social Studio Series– Macros
Social Studio is a product under the Salesforce Marketing Cloud that offer effective social media marketing solutions. Social media users are always talking about things they want. These social mentions are truly sales leads. Social Studio helps you to listen to what’s being said about your brand on social platforms, as well as follow the… Continue reading Marketing Cloud Social Studio Series- Engage
In the previous blog we have seen the capabilities of Social Studio. This resource will focus mainly on which are the Social Studio components and briefly describing about Publish in Social Studio. Social Studio component Social Studio is made up of the three components: Publish, Engage and Analyze. Publish – Allows users to link social… Continue reading Marketing Cloud Social Studio Series – Publish
Welcome back to Marketing Cloud..!! In my last blog we have seen the capabilities and functionalities of Marketing Cloud as a whole. Now this is going to be a series of blogs on Social Studio, it’s capabilities, various components. What is Social Studio? Social Studio is nothing else but a product under the Salesforce Marketing… Continue reading Marketing Cloud Social Studio Series- Capabilities