Marketing · Marketing cloud · Pardot

Pardot : Understanding Layout Templates

INTRODUCTION A layout template controls the style of various web elements managed within Pardot. They are used for landing pages, forms, and site search results. Layout templates are used to format custom forms and landing pages. In a way, they are reusable blocks of code that give your marketing assets a defined structure and style.… Continue reading Pardot : Understanding Layout Templates

Apex · Lightning · Report

Displaying standard report data in Lightning component

Sometime we might end up the slow performance of showing custom charts by querying the object data- if the data is in millions. The best way to improve the performance is by creating a standard report and getting data of report to apex with ReportManager class. we can also pass the filter values based on… Continue reading Displaying standard report data in Lightning component

Apex · Email Service · Integration · Outlook · Salesforce · Trigger

Send ICS calendar invitations for Outlook meetings

Here we are going to send the meeting invites from salesforce using ICS calendar to our outlook. In general ICS is the  iCalendar/.ics/.ical file and it is used to store the calendar information. Whenever you export anything a outlook, google, etc., calendar  it will automatically save as .ics file. New and updated meetings are sent… Continue reading Send ICS calendar invitations for Outlook meetings

Marketing · Marketing cloud · Pardot · Salesforce

Pardot Campaigns vs Salesforce Campaigns

Campaigns are set in order to promote a product or service via multiple channels, there is an end goal to be met, and whether that goal has been achieved is measured through pre-defined metrics. PARDOT CAMPAIGNS Campaigns in Pardot track your prospect’s first touch point–for example viewing a landing page or a webpage with Pardot… Continue reading Pardot Campaigns vs Salesforce Campaigns

Marketing · Marketing cloud · Pardot · Salesforce

Pardot: Jogging your memory on the basics.

Pardot is Salesforce’s B2B marketing automation solution. Pardot can automate marketing activities and help the marketing department to hand over nurtured or hot prospects to the Sales department so that they can follow up with them and eventually close their deals. Hence helping the Sales and marketing team to align their goals and work better… Continue reading Pardot: Jogging your memory on the basics.