CPQ · Salesforce

Salesforce CPQ

Introduction Configure Price Quote (CPQ) is a powerful ­­­sales tool that enables companies to produce accurate and highly configured sales quotes for customers — especially in complex sales transactions. CPQ software allows for product, pricing, and business rules which are often complex to be centralized, automatic and available in real-time. CPQ, works in real time… Continue reading Salesforce CPQ

Marketing · Marketing cloud · Pardot · Salesforce

Pardot Campaigns vs Salesforce Campaigns

Campaigns are set in order to promote a product or service via multiple channels, there is an end goal to be met, and whether that goal has been achieved is measured through pre-defined metrics. PARDOT CAMPAIGNS Campaigns in Pardot track your prospect’s first touch point–for example viewing a landing page or a webpage with Pardot… Continue reading Pardot Campaigns vs Salesforce Campaigns

Marketing · Marketing cloud · Pardot · Salesforce

Pardot: Jogging your memory on the basics.

Pardot is Salesforce’s B2B marketing automation solution. Pardot can automate marketing activities and help the marketing department to hand over nurtured or hot prospects to the Sales department so that they can follow up with them and eventually close their deals. Hence helping the Sales and marketing team to align their goals and work better… Continue reading Pardot: Jogging your memory on the basics.